Did you know that 83% of people use Instagram to find new services and products?
You don’t want to be left out, with 83% of your target audience performing a specific activity, such as making a purchase.
Therefore, you should leverage Instagram to convert your customers into buyers. To help your business succeed, you need an Instagram Business account or an Instagram Creation account before you can start Instagram Marketing.
Here are 7 proven Instagram marketing tips to help you scale your small business.
1. Accentuate Lifestyle and Customer Journey:
- Instagram users love arty and lifestyle-based posts. If you are a small business owner, getting involved in this trend is vital if you wish to draw attention to your products and services. You should capture your posts in a raw and creative manner that engages your audience.
- Add behind-the-scenes moments such as customer testimonials and office photos in your stories.
- Lifestyle photography is a great way to make your Instagram posts more interesting. It is important to show customers how your products and services perform in their intended environment, giving them an idea of what to expect when they purchase your products or services.
- It also helps to build an emotional connection with potential customers, increasing their likelihood of engaging with your company.
2. Use Hashtags Wisely:
- Do you want your Instagram posts to get more engagements? Use relevant hashtags. It is more likely that users will interact with accounts that include hashtags than with accounts without hashtags.
- You can increase the visibility of your posts by using hashtags.You should check hashtags’ performance before adding them to your Instagram posts.
- When you use hashtags in your posts, you can search for them and monitor their performance. Your hashtags should be easy-to-read and at least eight to ten words long to ensure they perform well.
3. Post Product Teasers:
- You can advertise your products and services on Instagram. If you push too hard with your social media marketing ads, your followers will feel overwhelmed and drop like flies.
- To increase customer excitement without appearing too pushy, you need to play your cards well and use a product teaser post to build it.
- With captivating imagery and discounts, you can make it easy for users to imagine your products and services.
- If you talk to potential customers in this manner but don’t push them into purchasing anything, they are more likely to take control and make purchases.
- Even if they don’t wish to buy, they can still engage with your post by liking, commenting, and sharing it with their loved ones.
4. Partner with influencers for a wider reach:
- Are you looking to reach potential customers quickly on Instagram? Add influencer marketing to your Instagram marketing strategy.
- People trust influential people and are more likely to buy products and services from those they see on Instagram.Influencers have a large following, so you can attract potential clients by letting them promote your products or services.
- You will reach thousands of potential clients if you advertise on an Instagram account with 400k followers or more.
- You need to identify influential people who have an audience relevant to your products and services before you can start the digital marketing campaign.
- Establishing a relationship with your influencer can increase brand awareness and build trust with your audience.
5. Don’t Ignore Direct messages:
- Direct messaging can be more intimate than public discussions and may be more intrusive. There are some situations where direct messaging is appropriate. You should also have a clear strategy about how to reply to a message on instagram.
- It can help you market your small business on Instagram by helping to build better relationships with customers. It’s a personal gesture to thank customers who leave comments or posts praising your business.
- If someone posts a negative comment or reviews, moving the conversation to DM keeps it out of public view and shows that you care about their concerns.
6. Follow Your Instagram Metrics:
- If you don’t know what your posts and pages are doing, it is impossible to improve your Instagram marketing strategy. Measurable results will help you determine what works and what doesn’t.
- Start by measuring the growth rate of your followers. This will allow you to see how your posts affect other people.
- You should also measure your engagement rates, including your comments and likes. It is essential to determine the average engagement rate for each post and the engagement percentage of all your followers.
- Your engagement rate should be higher if you have a smaller following.
7. Instagram Stories and Instagram Live are great options:
- Instagram Stories and Live can be a great way to grow your business. Instagram Stories are a slideshow format and appear at the top of your news feed for 24 hours, and Instagram Live allows you to interact with your followers in real-time.
- Stories can be used to show behind-the-scenes photos of your small business. You don’t need to match your brand’s aesthetic with the content you post, allowing you to experiment with different content types, such as photos, videos, boomerangs, and more.
- You can tag other brands or influencers in your stories if you collaborate with them. If you make the comments your own, Instagram Live allows you to communicate and receive instant feedback from your audience. It can be used to show your creativity, conduct Q&As or conduct interviews.
Conclusion:
You certainly aren’t alone if you’re looking to figure out the kinks in your Instagram presence. With more competition and Instagram’s updated algorithm, brands need to make profound changes. This combination of Instagram tips is key to optimizing your presence regardless of your industry.
Take advantage of these Instagram marketing tips to grow your business. These proven results can help you identify your Instagram marketing goals and create a customized plan that delivers actionable results.
