For any website to gain public attention and garner success, it is crucial that it is designed impressively. The efficacy and accessibility of a website determine whether it is well designed, more than its visual appeal. The visual appeal is no doubt necessary but the ease of accessibility is what lures the visitors. So it is totally upon the web designer to understand the requirements of the client and design the website accordingly and highlight the purpose efficiently. There are usually five types of websites: E-Commerce Websites, Personal Websites, Portfolio Websites, Business Websites, and Blog Websites. Since you already must have an idea of what your website has to be, you can next hire a web designer for the task. If you are in Ireland and would want a similar service, just look for Web Designers and they would guide you through the process.
Let’s have a look at the principles of a good and well-designed website:
Designing is both an art and a skill and also requires some professional and educational knowledge and expertise. So, creating a good website requires input from a wide range of professional experts. Here are some essential principles that will help enhance the website’s usability.
- Simplicity: It is important to remain focused on the content of the website. Introducing too many elements can baffle the visitor and so it is important to remain concentrated on the purpose of the website and work towards a simple yet effective website. It will be easier for visitors to understand and explore the website.
- Uniformity: Maintaining uniformity in design is very important in a website. It should come across as all the pages being similar in fonts, design, size, headings, sub-headings, and button styles. And for that, you can refer to the Cascading Style Sheets (CSS) for information on design styles and elements.
- Font: If there is something that rules the website more than the design it is the text. As the search engine scrollers find this data relevant, it also remains useful for SEO activities. So, it is important to use fonts that are readable and appealing to visitors and also SEO sensitive.
- Responsive: Acknowledging the fact that the use of smartphones is increasing along with other devices such as tablets and phablets, and so websites should be built with a responsive design where it can be compatible with different screen sizes and interfaces. In case a website is not designed responsively, it can occur that the brand can decelerate in the competitive market.
- Color Scheme: Creating a pleasing and appealing website will make your visitors stay longer at your site and revisit the website. And for that pleasing appeal the color scheme is very important, choose a complementary color scheme to create a well-balanced look along with the incorporation of some white space to forbid visual clutter.
- Images: The use of images and videos make a website more interesting and impressive, however, overdoing the website with images can be messy and visually discouraging.
- Easy Loading: Any website that consumes too much loading time is outwardly rejected by visitors most of the time or else fails to make an impression. So, it is recommended that the images are optimized and the Javascript, HTML, and CSS are compressed for better loading speed.
- Information: As the ultimate purpose of a website is to provide information about a brand, business, or person, it is preferable that all the vital information and contact details are made available on the website.
- Communication: The contents available in the website should be able to communicate the necessary information to the visitors. If possible the inclusion of a chatbot can impress the visitors as it will be able to guide the visitors with some pre-programmed frequently asked questions.
- Exploration: Creating an easy-to-navigate website lets visitors explore the website for a significant amount of time. Moreover, with information easily available the website can gain popularity too. To make the website explorable, you can use the clickable button design or follow the “three-click rule” that will enable the visitors to get the required information in three clicks.
Final word:
Be it Web Designers in Ireland or anywhere else, anyone will recommend that designing is the key to an engaging website. And designing always follows the principles that could lead the way for a good website. Always remember that purpose is the foundation of your website, content fuels the meaning of the site, appealing visuals keep the visitors engaged, harmony among the pages binds the design together, authenticity promotes credibility, and color and typography set the tone and perception. Keeping all this in mind can help to design the website in an effective and impressive manner to build a functional and aesthetic website. However, there is always room for exception, and going beyond the conventional ideas can help create of its kind websites but these principles can be the guiding source for designing the website. So, with these principles in mind set your goal for a website that can be alluring, simple, and informative.
