The social media concierge who turns weddings into content

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We really try to be their friend on the day and do things like getting water, helping out with holding flowers during photographer shots, or holding the gown when it’s raining. I also make sure I introduce myself to the photographer and videographer, and it’s crucial to assure them we will not be in their way.

1.30pm: At the ceremony we want to take a few hero shots, like the bride walking in, the groom’s reaction, and the newlyweds walking down the aisle. For the rest, we don’t want to take away from the moment, so we try to be unobtrusive, especially if it’s a religious ceremony.

The role definitely won’t replace photographers, although there’s some debate if it will replace videographers.

A lot of our brides don’t want the whole ceremony documented – some tell me that’s the “boring part”!

3.30pm: We go to the photo location with the bridal party to capture content so people feel as if they were there. I look for interactions between the bride and groom when they are very much themselves, even in their wedding outfits.

They might be mucking around or just having a lovely romantic moment, perhaps dancing. When this happens, I like to capture the bridal party watching on, you can see the love they have for them.

I pack snacks for me and often bring extra for the bride. Some brides don’t eat all day, and when they get to the photo location, they slow down a little bit and realise how hungry they are.

8.30pm: The reception might go till quite late, and there’s a lot to document. There’s the bridal entrance, the guests’ reaction when walking into the venue, the first dance and the cake cutting. Some brides also specifically require the speeches to be filmed uncut and in full. Then, I want to capture guests dancing or any fun TikTok trends that the couple has decided to do.

The role definitely won’t replace photographers, although there’s some debate if it will replace videographers. I don’t think it will. That takes a lot of time and effort in comparison to making a 30-second highlight reel.

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