TV viewership

IPL: Bollywood, sportsmen rule ad volumes

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[ New Delhi: Cricket may be a religion in India, but it’s Bollywood celebrities who ironically hog the limelight when it comes to brand endorsements on TV during IPL, the country’s biggest sports extravaganza.Superstar Shah Rukh Khan (SRK) seems to be the most visible during this IPL season as he reigned supreme with a 12% … Read more

TV viewership of IPL 2024 crosses 40 crore: Disney Star

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[ NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the live broadcast of 18 matches. , the official broadcaster of IPL, which is airing the matches on the Star Sports network, said it recorded 12,380 crore minutes of watch time (citing Broadcast Audience Research … Read more