The realm of photography is evolving day by day and various genres of photography are getting more inclusive and versatile. The concept of integrating photography with businesses has grown immensely with the advent of eCommerce. But the genre of product photography is a not modern concept at all. In fact, the famous fashion magazine, Vogue, started in the earlier half of the 20th century. Nowadays, product photography encompasses multiple sub-genres like product photography, fashion photography, travel photography, real-life photography, etc. Even videography is playing a larger and larger role in the commercial space as time flows. Here, we will look into some of the sub-genres of commercial photography in detail and try to understand their relevance in the modern business scenario.
- Corporate photography- This type of photography can be classified as any done on behalf of any company with an aim of covering their various events and functionalities. These types of photographs and videos are useful as marketing material in delivering a good corporate image or as promotional material. Corporate photography is necessary for the following situations
- Big corporations prefer getting their events and conferences covered in detail for future reference. Corporate photography plays a very big role in covering and documenting these events.
- Trade fairs also need a very intense corporate photograph treatment since they feature a wide range of companies on a single platform and documenting the event for future usage can come in handy later.
- Corporate photography can come in handy for generating training manuals and guides for the employees of that company.
- Corporate photography can be helpful in generating consistent employee headshots, something that can be used on the firm’s website or social media websites.
Corporate photography plays a very important role in the modern business scenario. Although it acts from behind the scenes most of the time, they are an inalienable part of corporations.
- Product photography- Assume that you are a small business owner operating out of Los Angeles and you want to take your brand online. Well, to do that a good dose of product photography in Los Angeles is the first thing that you should consider doing. There are various great photographers and studious online who can help you with this. Product photography helps you to present your products and services before potential customers and draw in new customers. A good product photograph should be engaging, detailed, and must be high quality because no one likes to look at a shoddy image. If you are looking for product photography in Los Angeles we suggest you do your research and work with someone who suits your needs and budget perfectly.
- Lifestyle photography- This form of photography is getting deeply intertwined with commercial photography with the rise of influencer marketing. It refers to portraying someone’s daily lives and daily activities in a creative and engaging manner. This type of photography may include paid promotions and help a brand gain attention and thus enjoy exponential growth. The rise of social media platforms has provided a great tailwind to this genre of photography. There are a few things one should be careful of while doing a lifestyle photography shoot, they are
- The photographs must be authentic since these photographs aim to represent real life and all its various nitty-gritty.
- It is important to plan out the photographs beforehand since, although spontaneous, representing the interesting aspects of one’s life is of primary importance.
- It is important to create relatable content for lifestyle photography since they intend to represent everyday people in an everyday environment.
- It is important to tell a story through lifestyle photography so that it doesn’t end up being a product shoot and stays engaging.
- Architectural photography- The art of creating exquisite photographs of architectural structures like buildings, bridges, roads, minars, etc. falls under the ambit of architectural photography. These kinds of photos are extremely useful commercially since they can give a potential client insight into an ongoing project or likewise. Architectural photography can also be used as promotional materials and brochure images. Architectural photography can be made very artistic and engaging by reflecting on aspects like frames, grids, leading lines, depth of field, patterns, etc. So next time you gaze at an enchanting photograph of the Louvre, or the Golden gate bridge, you will know what genre of photography they lie in.
- Food photography- One of the most common forms of commercial photography is food photography. This genre of photography is usually executed as part of a food blog or as promotional material. Food photography has rocketed nowadays due to the advent of social media platforms like Instagram and online food delivery services like GrubHub and Swiggy. There are certain factors that must be taken care of while executing a delectable food photography shoot. Factors like lighting, garnishing, setup, camera settings, etc. all play a pivotal role in food photography. Luckily, there are several good photography studios online that can create a lip-smacking food photography portfolio for you, so select the one that suits your necessities and budget.
Final take:
Commercial photography has become a ubiquitous part of business nowadays. Be it creating an engaging lifestyle photography portfolio or a small business owner looking for product photography in Los Angeles, the internet can prove to be of great help. The art of photography has become very dynamic and the commercial value of the art is on the rise day by day.
