[ However, 3,000 ads for “AI girlfriends” and 1,100 containing “NSFW” were live on April 23, according to Meta’s ad library. WIRED’s initial review found that Hush, an AI girlfriend app downloaded more than 100,000 times from Google’s Play store, had published 1,700 ads across Meta platforms, several of which promise “NSFW” chats and “secret … Read more
[ Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally winding down her tenure at Paramount Global. In September 2022, Ross segued to an advisory role, becoming Chairman of Paramount Advertising as John Halley was elevated to … Read more
[ ALEXANDRIA, Va., April 11, 2024 /PRNewswire/ — Cross Screen Media, a CTV activation managed service provider for local agencies, today announced its strategic partnership with LiveRamp (NYSE: RAMP), a leading data collaboration platform. This collaboration marks a significant step towards enhancing Cross Screen Media’s targeting and measurement capabilities, while strategically positioning them for the … Read more
[ The Summer Olympics in Paris are poised to set a record for advertising revenue, according to NBCUniversal. Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion has been collected to date, which is just shy of the all-time mark. “The new record is coming,” Lovinger said Tuesday during a media conference call, … Read more
[ AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year. The new versions will all be up and running by the end of the 2024-25 upfront, the company said Monday. It will convene its annual upfront presentation to … Read more
[ Company is spearheading the future of Pro AV with an innovative inventory system built to address global challenges NEW YORK, April 7, 2024 /PRNewswire/ — LED Solutions LLC today announced that it is rebranding and will now operate under the name Avendor. The new identity reflects a strategic initiative to spearhead the future of Pro … Read more
[ NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers. The AI effort will specifically drive audience targeting and advertiser performance. The AI initiative is one of several introduced during One24, which was held in Studio 8H in the company’s Rockefeller Center … Read more
[ In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk. Dubbed DRAX Direct, the initiative aims to streamline the process of buying ads on Disney+ and Hulu for brands of any … Read more
[ National CineMedia, which exited Chapter 11 bankruptcy last summer, drew cheers from investors Monday after an encouraging fourth-quarter earnings report. Shares in the company shot up 17% in after-market trading on the quarterly numbers, which featured a small but notable uptick in national advertising during the quarter. The dual strikes of 2023 have hampered … Read more
[ In his spare time, Tony Eastin likes to dabble in the stock market. One day last year, he Googled a pharmaceutical company that seemed like a promising investment. One of the first search results Google served up on its news tab was listed as coming from the Clayton County Register, a newspaper in northeastern … Read more
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