[ Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats. The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned … Read more
[ Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk. The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off in July. NBCU’s streaming … Read more
[ Longtime NBC ad sales executive Krishan Bhatia has landed at Amazon as VP, Global Video Advertising Sales, a new position for a new team within ad sales focused on streaming TV offerings across live sports, Amazon Freevee, Twitch, Prime Video ads, and third-party publishers. He’ll be based in New York and report to Alan … Read more
[ AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year. The new versions will all be up and running by the end of the 2024-25 upfront, the company said Monday. It will convene its annual upfront presentation to … Read more
[ The lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back. Slated to run from April 29 to May 2, the NewFronts are returning to the combination of in-person and virtual events that has … Read more
[ In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade Desk. Dubbed DRAX Direct, the initiative aims to streamline the process of buying ads on Disney+ and Hulu for brands of any … Read more
[ Amazon is pushing back against recent industry chatter and a new press report indicating that it is planning to shut down Freevee. “There are no changes to Freevee,” a company spokesperson said in a statement provided to Deadline. “Amazon Freevee remains an important streaming offering providing both Prime and non-Prime customers thousands of hit movies, … Read more
[ Netflix Co-CEO Greg Peters says the company once contemplated an advertising strategy similar to the one used by Amazon, which starting this month is making subscribers pay extra in order to avoid ads. In the end, though, Peters said the executive team concluded that the approach would put an undue burden on subscribers. “We … Read more
