[ UPDATED with exec comments. Blake Chandlee, President, Global Business Solutions at ByteDance / TikTok, kicked off the company’s NewFronts presentation in New York with a thank-you to advertisers and push-back against government critics. “I want you to know, we are not backing down,” he said. He noted at the outset that he felt it … Read more
[ Snapchat parent Snap Inc. made a flurry of announcements during its NewFronts presentation to advertisers, including team-ups with Issa Rae and Live Nation as well as the launch of an in-app sports channel. At the event Wednesday night in New York, the company said it has also renewed its agreements with the NBA and … Read more
[ Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk. The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off in July. NBCU’s streaming … Read more
[ Just about any CEO panel these days will inevitably reach the topic of artificial intelligence, and today’s NewFront sit down with the leaders of five major news organizations was no exception. But it was CNN Worldwide CEO Mark Thompson who warned of what was at stake. “If we get it wrong, we’ll get disintermediated, … Read more
[ The lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok, Meta Platforms and Snap providing high-profile tech presence as Amazon and Peacock take a step back. Slated to run from April 29 to May 2, the NewFronts are returning to the combination of in-person and virtual events that has … Read more
