[ Volkswagen of America is marking 75 years in the U.S. with a Super Bowl ad featuring Herbie the Love Bug and a swirl of other pop-culture highlights. The 60-second commercial (watch an extended 2-minute version above) will air during the third quarter of Sunday’s game on CBS and also on the Spanish-language telecast on … Read more
[ Everyone watches the Super Bowl, but for media industry veterans it has come to be seen as an almost holy experience in a world of continuing atomization and linear decline. With ratings ebbing and business models crumbling, last year’s edition registered the largest audience of any TV event in history, with 115.1 million viewers … Read more
[ Usher‘s performance next month during halftime of Super Bowl LVIII on CBS is getting an extra promo push from Apple – with a retro flourish. The tech giant, which took over from Pepsi last year as the lead sponsor of the halftime show, has released a one-minute trailer (watch it above) titled “30 Years … Read more
